It is a brand based in the United States founded in 1911 by Louis Chevrolet and William Crapo Durant society. It belongs to the General Motors group and is, since its inception, the main production of this company. He first specialized in sturdy cars and then cars quality but low price. Now Chevrolet is dedicated to the construction of electric vehicles.
Beginnings of Chevrolet
The events that unfolded in the Foundation of Chevrolet should be one of the saddest in the automotive field. Louis Chevrolet (born on December 25 in Switzerland with French ancestry) was an experienced Car broker who learned all about mechanical thanks his father who was a watchmaker. He dreamed of building your own model car with his surname as signature, one that is fast and powerful when competing. As he had no money to capitalize on his dream he joined William Crapo Durant, who just get fired from General Motors. Despite not knowing anything about mechanics, financed the Chevrolet auto in order to recover positions in the automotive market. Chevrolet and Durant agreed the Alliance using the surname of the first, while the owner would be the second. Chevrolet received a minimum package of shares but with the advantage of promoting its name in their competitions.
Even there, was the perfect Covenant. They produced together the Classic Six Chevrolet, which had as a new use of 6-cylinder (4 was used at the time). It was a luxury car for five-passenger European Court, interior lighting, radiator v, in sum, a gem for those days. In 1912 he sold 3,000 units and the following year doubled this figure. Total success.
However in 1914 he began a conflict that would eventually get to the company Chevrolet leaving his name forever as a brand. Durant wanted to make economic, popular and affordable cars. Chevrolet objected, with the desire to respect the initial Pact to fast cars and powerful. Durant met the subject as a heartless capitalist would: he bought their shares at low prices (that later earned millions of dollars) and took out it of the company. "I sold him my car, I sold him my name, but do not sell you my personality", the man said on that occasion that he left his name and reputation a company car that never was part.
Naturally Durant wanted to keep the name Chevrolet for the free publicity that would make Louis as a professional runner. In addition, French-style phonetic granted charm to the brand that now belonged only to Durant. Years later he returned to General Motors.
For his part, Louis Chevrolet formed Frontenac Motor with money from the actions and worked well until the economic depression of 1922 caused her to fail. In 1930, swallowing his pride, sought work in General Motors as a worker, although by that time already I wasn't Durant in command. Finally, in 1941, Chevrolet died in loneliness, anonymity and total poverty.
Durant lived a similar end. He was expelled, this time permanently, in 1920 General Motors to the company on the verge of bankruptcy again. He died in 1947 in ruin, after investing the family fortune and his failed business.
While Durant was in Chevrolet it was intended to compete with the powerful Ford. So he took out the Chevrolet 490, named for its price, $ 5 cheaper than the Ford T which was worth $495.
Chevrolet Corvette (1952), first sports brand, was one of their great models. They were built and assembled by hand. Only 300 copies were produced. In 1954 came models with 6 cylinders which also enjoyed much success.
One of the most remembered is the Chevrolet Impala (1963), later called "the vehicle of the Americans". In its first year it sold nearly a million units. Its success lies in being the only Coupe full size and sedan. Today, this car that was part of a theme of the Beach Boys, is one of the more valued by collectors. 1967 Chevrolet Camaro , which went out to compete with the Ford Mustang is also much remembered.
The present Chevrolet
Despite this sad story, Chevrolet followed and became the most important American brand from the automotive industry and the most profitable of the General Motors group. It enjoys great prestige in North America, South America and Europe - your global expansion, with Asia and Africa in the spotlight already began with the Global Pix plan consisting of the launch of vehicles called "global". The first of these was the Chevrolet Aveo presented in China.
Chevrolet is currently designing electric cars whose novelty is an internal combustion engine that provides part of its energy. Its headquarters is in Detroit. General Motors was the second company to sell more cars in 2010 worldwide, after Toyota.