Citroen is a brand that has managed to innovate the world of the automobile, with revolutionary technologies such as the front-wheel drive, in 1934. It is part of the Group PSA Peugeot-Citroen since 1974, when Peugeot became the owner of the company. Its slogan is "Technological creativity".
Throughout its history, it has also highlighted by their competition vehicles, earning numerous times the Rally Paris-Dakar or the world WRC. The brand logo consists of two inverted spikelets (chevrons) and overlapping. They are inspired by an invention of Andr? Citro?n - founder of the company-consisting of a v-shaped teeth gear.
During the first world war, Andr? Citro?n had a factory of howitzers (war artillery), but at the end of this decided to create its own brand of cars in the year 1919. In view of this, he travelled to United States to study the production chain of Ford.
Upon his return in France, he copied the system and developed its first model called type to. It was the first European car manufactured in series. At the beginning of the brand, expeditions to the desert of the Sahara, Asia and Africa using Citro?n vehicles to demonstrate robustness, were and scientific research were carried out and movie filming.
Citroen introduced to Europe the first steel bodywork, in contrast to competitors that used wood. In 1935, Pierre Michelin took the direction of the company. During the second world war, the workshops of the company had very little work, stopping production in 1943. Through armed conflict, hid a small revolutionary car plans: the 2CV, which would be released in 1948 with a very well received; Thanks to its low cost (ideal for a France into crisis as a result of the war).
In 1955, was released in the DS (known as "shark"), equipped with a system of hydro-pneumatic suspension, power steering, hydraulic brakes and a semi-automatic gearbox.
In 1967 Citro?n purchased Maserati, which allows you to develop SM Maserati V6 engine in 1970. But this car was a total failure of sales, being too much in advance at the time, and with a too-costly manufacturing which led to the company to fail. If this were little, SM (which currently is a collection car) was launched shortly before the 1973 oil crisis, inevitably condemn failure to Citroen.
This adverse situation continued until 1975, when they were purchased by Peugeot, forming the PSA Group (Peugeot-Citro?n). The Alliance was very successful financially between 1975 and 1979. However, between 1980 and 1985, there were significant economic losses, due to the hasty purchase of Chrysler Europe.
For more than twenty years, the coexistence of two marks (Peugeot-Citroen) was quite complicated. Although at first the philosophies of both were complementary (ambition and innovation of Citro?n, Peugeot discipline and conservatism), the designs were standardized, and Citroen fans protested.
The situation improved with the arrival of Jean-Martin Folz, President of the PSA group. Each brand took its own identity with autonomy. Models C2, C3 and C4 were for history, for his unmistakable style (Jean-Pierre Plou? designs). Until today, this new path of Citroen continues being prosperous, retaining its own style in designs and technologies.