Lexus is the luxury brand of Toyota Motor Corporation, responsible for the marketing of their most exclusive cars, destined for a Premium segment in wealthier markets on five continents. Its name is attributed to the union of "luxury" and "elegance".
Lexus has well earned the fame of producing luxury cars of high quality, with the comfort and convenience of its clients always very well attended. For this reason, the prestige of the firm has put them virtually par l of other European Premium brands. The company has said: "Mercedes Benz is famous for his designs, BMW by its performance, and Lexus reliability and finishes".
Origins of Lexus
Lexus was founded at the beginning of the 1980's. Names such as "Alexis" or "Celcius" were considered, but finally they decided on the name we all know, even before he had to legally battling the "LexisNexis" research by the resemblance of the name company. As such, Lexus was launched in 1989 at the Salon in los Angeles. But since the 87 occurred several scale models and sketches of the LS 400, which would be the first Japanese model, inspired by the Toyota Camry.
Lexus reputation grew quickly, and came to the United States where twelve years later was nothing less than the best selling line of luxury cars. Then came other recalled models such as SC 400, GS 300, RX 300 and LX 450, IS 200, all before the new millennium. In 2000 they continued being successful with the LS 430 and IS 300, while the SC 430 convertible came in 2001. The innovative RX 300 arose in 2003 Geneva Salon, and the LFC in the Hall New York 2004.
Lexus - current situation
It was only in July 2005 Lexus began to sell their cars with that name in Japan, since before distributing the top of the range with the name of Toyota. Also this year Lexus introduced the first SUV hybrid of high performance: the RX 400 h. The following year he highlighted the launch of the saloon of high-end, GS 450 h, as well as the LS 460, new flagship of the brand.
That is not all because in 2007 they presented the most advanced hybrid car in the world: the LS600h. They also dazzled the planet in 2008, with the IS 250 c. The new RX SUV with its respective hybrid version as well as the LFA supercar was launched in 09. Currently, Lexus continues manufacturing car soaring performance in hybrid forms, which demonstrates its respect for the environment.