Maserati is the Italian manufacturer of luxury sports cars. Fiat S.p.a. is the owner of this luxury brand. Maserati has its headquarters in Viale Ciro Menotti, Modena in the Italian province of Emilia-Romagna. The emblem of this renowned brand is the Trident that is inspired by the statue of Neptune which adorns Bologna's largest square. Maserati played a major role in the history of the culture of racing cars and its development that has become an international star of car racing.
Beginning of the Maserati brand
Maserati was founded in Bologna on December 1, 1914 by Alfieri Maserati a technical expert and pilot who decided to start his own business, was so rented an office in Via give Pepoli, who was the first location of the company. Soon after his brothers, Bindo, Ernesto and Ettore joined him. In its early years built their own cars to participate in races of the time and then small series of sports with characteristics similar to racing cars.
The first model of all the Maserati, the type 26 was built in 1926. In 1927, Alfieri suffers a serious accident at the wheel of the type 26B which prevents him to return to racing and decided to devote himself completely to the family workshop. In 1929 built the V4 that debuted at the Grand Prix of Italy with Baconin Borzacchini at the wheel who managed to establish the record for speed of c-class.
Its first models managed to lift the image of the company and guaranteed the entry of funds that allowed the expansion of the company and its activities. In 1931 it became the 4CTR and the 8 c 2500 which was the last car designed by Alfieri Maserati who passed away on March 3, 1932.
Continuing a path of achievements
The death of Alfieri, his brothers continued the large enterprise and competition activities. In 1933 Tazio Nuvolari joined the company and made significant technical contributions which enabled him to win the Grand Prize of Belgium, of Montenegro, and Nice, and the Maserati company continued accumulating more victories in national competitions.
In 1936 appeared the 6CM, which gave Maserati great competitiveness in the car category. In 1937, the Maserati brothers sold their shares to Adolfo Orsi and the company moved from Bologna to Modena. In 1940 the first cars of luxury and great power are produced. The Maserati brothers remained as chief engineers in the company until 1948.
After the war, the company launched a new car GT, the A6 1500 which debuted with success at Modena circuit, with Alberto Ascari at the wheel. In 1953, Gioacchino Colombo was appointed Chief Engineer and modified the A6GCM, also the race team was strengthened with the arrival of pilots such as: Fangio, Gonz?lez, Marimon, Bonetto and Graffenried who managed to harvest great victories in the 1953 season.
Colombo laid the Foundation of the Maserati 250F, that in 1954 made his debut with Fangio at the wheel that went on to win the Grand Prize of Argentina. In 1957, the company announced its official withdrawal from the race but did not disappear entirely as it continued building racing cars to private teams and supplying engines to Formula 1 cars.
The 3500 GT, which coincided with the start of a new era for Maserati as the manufacture and sale of sports cars had become the main objective of the trade mark for which the factory had to be extended was launched in 1958. The Sebring and the Quattroporte, which was the first sedan's Maserati was presented in 1962.
Hard times for the Maserati brand
In 1968, Maserati was bought by Citro?n, but Adolfo Orsi remained as Honorary President of the company. Bora designed by Giugiaro and with the launch of the Merak was presented at the Geneva Auto Show in 1971 and the production of Maserati Khamsin continued apace. But in 1973, the Yom Kippur war unleashed the oil crisis and introduced uncertainty into the future of the company.
The situation worsened and Citroen announced the liquidation of Maserati, but the Government intervened to prevent its closure and ceded control to the GEPI (a government agency that funded companies struggling to avoid the destruction of employment). On August 8, 1975, Benelli acquired the majority of the capital of the company, and Alejandro De Tomaso, an Argentine racing driver who had raced for Maserati, became managing director.
New hope who managed a successful future
Tomaso got lift back the company and with the help of designer Ghia, developed some of the most interesting cars of all time, such as: Ghibli, Khamsin and Bora, Kyalami models biturbo. In 1993, Fiat Auto acquired the company and the following year presented the Quattroporte, designed by Marcello Gandini. This model reflected all the refinement, luxury and sportiness that characterized the brand.
In 1997 the Viale Ciro Menotti plant closed temporarily to install modern assembly lines and produce a new car, the 3200 GT, which was presented at the 1998 Paris Auto Salon, the 3200 GT proved to be a GT front engine of pure race, in the best tradition of Maserati, and that same year also launched El Quattroporte Evoluzione.
In the year 2000 the complete reorganisation and expansion of the plant managed to give new impetus to the process of renewal. A year later appeared the Spyder as first in the Hall at the Frankfurt automobile, also Maserati also communicated their intention to return to the North American market and in the Hall of the Detroit Automobile in 2002 presented the Coup?.
With sophisticated prestige cars managed to return to one of the most important markets and Maserati also returned successfully to the world of the competition thanks to the MC12 models), trophy and trophy Light who achieved the Championship FIA GT and ALMS, the flagship Cup for gentleman drivers in Europe and Brazil, the Italian and the Grand-Am GT.
In the September 2003 Frankfurt Motor Show, the new Maserati Quattroporte which became one of the pillars of the unstoppable growth of the brand is launched. The new sedan's Maserati achieved immediate success in terms of sales and received multiple awards and wide acclaim from around the world. Maserati extended its presence in international markets thanks to models such as the Gransport and Gransport Spyder, and the MC Victory.
In 2007, Maserati achieved important results due to the GranTurismo offering superlative dynamic behavior, driving, sports and captivating, and comfort on board: these details place him above the average in their category. Today, the company is profiled in an excellent way with the incredible evolution of the Quattroporte and the new Gran Turismo that has six Gran Turismo Championship titles.