Mazda is a company manufacturer of cars, which has its headquarters in Hiroshima, Japan. It also has plants for Assembly in 21 countries, and exported its vehicles around the world.
He has managed to become one of the most recognized brands of cars, with a turnover exceeding 35.000.000 built units. Mazda is named Ahura Mazda, Chief God of Persian Zoroastrianism. Also remember the surname of the founder of the company; Jujiro Matsuda.
Beginning of Mazda
In 1920, Jujiro Matsuda founded the "Toyo Cork Kogyo Company Limited", after purchasing a company of derivatives of cork along with other shareholders. Seven years later the name was changed to "Toyo Kogyo Kaisha", and in 1929 they began to produce tools and heavy machinery. The following year they produced some motorcycles, and in 1931 was the first commercial vehicle brand; the Mazda-Go, a sort of three-wheeled truck. Due to the success, facilities were expanded to better meet demands.
In the following years the Japanese Government hampers foreign production, but also local industries considered "non-priority" are forced to survive either way. Still, Mazda develops a prototype in 1940. But these plans are truncated with the war. On August 6, 1945, Hiroshima is devastated by the atom bomb, but the industrial plant of Toyo Kogyo which was outside left almost intact and even serves as a hospital for the victims. Finishing that same year and a huge sacrifice, starts the manufacturing of commercial vehicles with three wheels.
Growth of Mazda
During the 1950s the prestige of the brand grows much.Mazda introduced its first car in 1960: the two-seater Mazda R360 Coupe. Then the Mazda Carol 600 would come, Cosmo, the truck compact B 1500, and began exporting on a large scale to Europe. The first Mazda rotary engine was presented in 1967: the Mazda Cosmo Sports 110S. In 1969 partnered with Ford to produce automatic transmissions.
Among the most remarkable of the 1970s as well as the launch of the family Mazda and Mazda Capella; It was the beginning of exports to the United States, car number five million out of the factories, the debut of the logo and leadership with regard to performance. But also became a crisis that was solved when Ford bought 25% of the company in 1979. The 1980s were consolidation, highlighting the Mazda MX-5 in 1989, revolutionizing the market and becoming the best-selling sports history according to the Record Guiness.
However in the 90' this model had low sales with its third generation, and the popularity of other models also fell. That used up to seven new names to distribute their cars, although the measure was not very successful.
Mazda in the New Millennium
In the new millennium the new models recently went on sale in 2003. Cars like the Mazda 3 and Mazda 6, Mazda RX-8 were successful both in public criticism. In the year 2010, Mazda celebrated its 90th anniversary with various events around the world, including financing and promotions with their vehicles.