Mitsubishi Motors, division of the giant Mitsubishi Corporation, is one of the most important Asian brands in what refers to the manufacture of vehicles, especially cars and light trucks. It has a significant global presence with numerous products, and it has been the first manufacturer of automobiles in the Japan.
Its logo consists of three diamonds, derived in turn from the Mitsubishi brand name: a mixture of "Mitsu" and "Hishi", meaning three and diamond respectively. Their cars have a reputation for rugged, solvents and very well made in mechanics. In addition brand image is looked after to the end, so the service to the client and the quality of their products is first.
Beginning of Mitsubishi
The powerful Mitsubishi company was founded in May 1870 by Yatar? Iwasaki, son of a samurai family. At first he devoted himself to maritime transport.
End of the 19th century, the company began to diversify its activities, being born the Mitsubishi Bank, Mitsubishi Corporation Bank (internal group financing) and Mitsubishi Heavy Industries, which included car-producing section.
In 1917, pioneered brand building a vehicle series in Japan. This car was called Mitsubishi A, and only produced around twenty units.
During and after WWII
During the second world war manufactured military equipment such as tanks and even remembered aircraft fighter Zero, used by pilots called 'kamikaze' suicide. After this war, the participation of Mitsubishi was fundamental to economic and social resurgence of Japan.
Only nine years they produced the Jeep Willys, by being focused on turnover of buses and trucks, with a total circulation of motorcars and even scooters. Although the United States disbanded the Consortium as dangerous for peace, little by little they were regrouping different divisions. At the end of the 50's, Japanese automotive received stimuli and Mitsubishi 500, a four-seater model with ? engine launched water-cooled litres. Since 1963 the range grew more, with models such as the Colt, Galant and Debonair.
Finally in 1970 was born a division exclusively dedicated to the production of vehicles: Mitsubishi Motors Corporation. Between is the 80's decade, growth was very considerable, with quite a few new releases and exports. In 1986 the brand comes to Spain, thanks to a contribution from Mercedes Benz.
Recent years of Mitsubishi
In the 1990s, Mitsubishi suffered serious financial problems, so had to ally themselves with Volvo in a Dutch plant to manufacture. He then teamed up with the Daimler-Chrysler Group, which, since 2000, joined the Japanese firm to control. But when this group left the Administration in 2004, the crisis returned to threaten.
Why was entered into a deep reorganization that so far seems to have given good results. They increased their participation, inter alia thanks to alliances with Volkswagen or PSA, and development of excellent cars or renewals thereof, as the sports sedan Lancer Evo, the Outlander truck or the medium pick-up Raider.