It takes its name from the acronym "Nippon Sanjyo", which means "Japanese industry" and turned it into Nissan, enterprise group founded in 1933 by Kenjiro Den, Rokuro Aoyama, Meitaro Takeuchi and Yoshisuke Aikawa. Nissan have trucks, insurance, chemicals, television manufacturing companies but the best known is without doubt Nissan Motors, car maker that occupies the second place in sales in Japan and is one of the largest in the world.
Beginning of Nissan
The history of Nissan back to 1911 with the founding in Tokyo of the car Kawaishinsha Co. factory In 1914 the DAT (the initials of the main partners Den, Aoyama and Takeuchi) made its debut in the market. Five years later, another pioneer of Nissan was founded: Jitsuyo Jidosha Co. This designed three-wheeled cars called Gorham. Finally, in 1933, Jidosha-Seizo Kabushiki-Kaisha assumed control of the manufacture of Datsun and Nissan Motor Co. was renamed Its main founder Yoshisuke Aikawa wanted to produce 10 to 15 thousand vehicles per year. In 1935 came out to the market the first Datsun Nissan signature and was exported to Australia.
The Japanese economy was affected by the war and Nissan did not go unscathed. Teamed with Mark Austin and as a result became in 1960 as the first producer of Japan in getting the Deming distinction to engineering excellence.
The present smiled you to Nissan, who in 1959 with the Bluebird and in 1960 with the Cedric captivated the Japanese market. Then he pulled the classic Skyline and Gloria its association with Prince Motor. Included top engineers for the design and manufacture of cars which resulted in an optimization in engines, but the increase in traffic accidents as well as the visible environmental cost that generated passed Bill to mark.
Since then, the Japanese firm has adopted conduct of research to avoid environmental damage. In 1971, he created his first experimental vehicle. At the same time, Japan took out policies to reduce the emission of gases. This Nissan development system of catalytic converter for three-way (which converts and reduces toxic gases on combustion), pioneer in his time.
With this came the globalization of the brand. First in Taiwan (1959) and later in Mexico (1961). In the 80's they carried their operations to United States and Great Britain, which became at strategic points around the world.
Crisis in Nissan
Everything was going well for Nissan until, in the Decade of the 90?s he began to suffer severe financial problems that forced them to lose positions in the preferences of consumers. This crisis nearly dissolves Nissan, had not been for the timely - and magic-management of Carlos Ghosn, born in Porto Velho, Rond?nia (Brazil) and currently CEO of Renault. The French company signed an alliance with Nissan and Ghosn placed with the same position in the Japanese. It was the first time in its history which was led by someone not Japanese.
Ghosn project implemented in the "Nissan Revival Plan" who saved Nissan from a death announced in a move that economists of the world ensure that it was one of the most surprising corporate recoveries of history.
Then, in 2001, Ghosn returned to wave the magic wand and executed the "Nissan 180" plan that was meant to sell in 2005 more than one million cars in 2001. This is 8% annual gain and no debt. Ghosn made, which made him a celebrity adored in Japan. He joined Japanese popular culture as the protagonist of sleeves that told the story of the revival of Nissan.
The present of Nissan
Renault currently has 44% of the shares of Nissan, and is 15% of the Renault. This is part of an Alliance that benefits both and which, among other agreements, respects the autonomy of its designs and production. Current Nissan plans is to revolutionize with electric cars. The first hybrid that took place was the Nissan Altima, 2006. It is known that currently it has planned a program of electric taxis in New York.
Nissan now employs almost 200,000 people around the world. The company has manufacturing facilities in 17 countries.