Tata Motors is currently considered the leading company in the manufacture of passenger cars and vehicles of the India. In 2006, it ranked 20 in the ranking of manufacturers of commercial vehicles in the world. Its origin is found in 1945, where he was known with the name of TELCO (TATA Engineering and Locomotive Company), which in Spanish would be translated with the name of engineering and locomotive society.
The logo of Tata Motors
Wolf Olins consultancy design the logo that so far it is accompanied to the Indian company, which possesses different symbologies, one of them is the flowing, in another perspective it can be deciphered as a source of knowledge, can also be considered as a tree where people can take refuge. The interpretations given to the logo are different, giving greater flexibility in the view throughout history.
Early Tata Motors
In 1945, Tata Motors starts its operations with the manufacturing of locomotives. Nine years later, together with Daimler-Benz AG, the first truck of the history factory, its partnership with this company culminated in 1969. In 1960, Tata Motors gives home to the manufacture of heavy duty trucks, with the launch of the model based on the Daimler-Benz, its plant was in Pune, main city of Mumbai. As its sales growth was not expected, Tata Motors starts producing more light trucks, called LCV (Light Commercial Vehicles), which would lead to the emergence of the first truck, the Tata 407. Be in 1994, again it re-opened the Alliance with Daimler, to manufacture cars Mercedes Benz in the India, which would inevitably end in 2001. At the end of the 90s, the company decided to launch the "Tata indicates", its first model in format hatch-back, which would mark an icon being the first automobile fully assembled in the India.
The company grew in a way disproportionate within the Asian continent, achieving the year 2004 entering the stock market in the Big Apple and placing among the 10 most important corporations in the India. This year buy to the Korean firm Daewoo Commercial Vehicle co., where born the division which is now known as Tata Daewoo Commercial Vehicles, located in South Korea. Its expansion beyond its borders, coming to own 21% of the shares in the Spanish company Hispano Carrocera S.A. Then in 2006 it signed a production and distribution with Fiat Group Automobiles agreement and makes an alliance with Brazilian Marcopolo bus manufacturer. In 2008, it acquired Jaguar and Land Rover brands. In the year 2009 it buys 100% of the shares in the Spanish company Hispano Carrocera S.A. located in Zaragoza (Spain).
The company has been growing year after year indicating the figures that last year increased 19% sales, which in actual numbers would be that they amounted to 872.951 units. Its subsidiary British Jaguar Land Rover, regained its profitability with a gross profit of 32 million pounds, equivalent to 37.8 million euros. Currently it is a multinational corporation headquartered in Mumbai, which is known for its latest acquisition, the Tata Nano, acknowledged as the cheapest car in the world, be it largest company in Asia, which has one of the most successful economies in the world.
In the future
Tata Motors now offers new models for sale: Grand Safari, Indica, Indigo, Nano and Xenon. It also promotes to the first concept car with engine of compressed air known as the Tata OneCAT, whose system is composed of two air tanks which are filled through conventional electric current, for four hours. This wonder can reach 100 km/h. For more later is comes marketing a hybrid version, which would put Tata Motors as one of the pioneers of the new era of automotive technology.