Toyota Motor Corporation, called in Japanese Toyota Jidosha Kabushiki-gaisha, is the third largest world manufacturer of automobiles.
In 2007 he held the seat #1, although recently some enforced revisions have been made to some of its models, with manufacturing defects. In addition, the earthquake at the beginning of 2011 in Japan affected them. Despite the aforementioned incident, it is still recognized as one of the most reliable brands.
It is also one of most powerful multinational companies in the world, and along with Honda and Nissan make up "the big three" of the Japanese automotive. If, it is present in other sectors, such as financial services, agricultural biotechnology, manufacturing automatic looms and sewing (its initial activity) electrical machines and even development of robots.
Its slogan is "Moving Forward" (moving forward) or "It's time to move forward" (is time to go forward).
He has in its catalogue brands Lexus, Scion and Hino and Daihatsu.
Beginning of Toyota
Toyota was founded in September 1933 by Kiichiro Toyoda, when the company already existing Toyoda Automatic Loom decided to create a new division dedicated to the production of vehicles. In 1934, they produced their first engine type Am used in the A1 model in May 1935 and the G1 truck in August of the same year. It was established as independent company in 1937.
During the second world war, they began to produce trucks for the Imperial Japanese army. Aichi plant was not spared from being bombed by the Allied troops, shortly before the end of the conflict.
First Toyota model
Commercial cars production started in 1947 with the model SA. In 1957 the first vehicle exported to United States; the Crown, and the American and Brazilian divisions were established. The first car manufactured outside Japan was a Land Cruiser FJ-251, built in S?o Paulo (Brazil) in May 1959.
Expansion of Toyota
Toyota began to expand in the 1960s, thanks to a new research and development planning. At the end of this decade, had already established a global presence, and it had exported the millionth unit of a Toyota car. Growth continued throughout the 1970's. In 1984, Toyota joined NUMMI, the New United Motor Manufacturing, Inc. Thus began to wool new brands in the late 80 ', as Lexus (a division of luxury).
With a significant presence in Europe, it was decided to create a foundation in the United Kingdom. Bases were also created in Indiana, Virginia (USA).UU.) and Tianjin (China). The UFJ (United Financials of Japan) was formed in 2001. This organization was accused of corruption, by allegedly providing money to the Yakuza mafia. The UFJ suffered considerable losses of money, and being one of the largest shareholders of Toyota, affected the automaker. As a result of this crisis, the UFJ had to merge again to become Mitsubishi UFJ Financial Group.
In 2005, together with the subsidiary Daihatsu; Toyota produced a total of 8, 54 million, an amount apparently elevated, although lower by roughly 500,000 units of General Motors production that same year. As every manufacturer in the industry, Toyota has also suffered falls in sales. In March 2009, it was forced to cut its production by more than 50%, to reduce their inventories and face off against the adverse situation.
Toyota has contributed some innovative technologies to the automotive sector, as the first parked auto, automatic transmission of eight speeds, guide traffic in real-time with remapping of dynamic route, climate control 4 zones with infrared, among others.
Currently, the brand invests large sums in favour of the development and research of vehicles of clean-burning, like the Toyota Prius, a hybrid system based.
Recent controversy with Toyota cars
Toyota has recently staged one of the biggest scandals in the history of the automotive industry. In January 2010, he should call review 2.3 million cars in the United States, and NHTSA reported that it could not sell more those models in yankee territory. A serious fault was presented in different units: a suspected spontaneous acceleration cause 12 deaths.
Europe envisages that similar revisions are carried out. The defective models were Avalon, Corolla, Camry, RAV4, Sequoia, Matrix, Tunfra and Highlander, in versions from 2007 until 2010.
Toyota plants worldwide
Toyota has its headquarters in Aichi, and another in Bunkyo, both in Japan. It also has many factories and offices across the globe.
It has plants of manufacturing or Assembly in the United States, Colombia, Japan, Australia, Canada, Indonesia, Poland, South Africa, Turkey, United Kingdom, France, Brazil, Pakistan, India, Argentina, Czech Republic, Mexico, Malaysia, Thailand, China, Venezuela and the Philippines.