BMW, leading automotive manufacturer in the high range, is one of the most prestigious brands in the world. Leads by logo design inspired by a propeller in motion on sky blue, devised when the manufacture of aircraft engines was the main activity.
Beginnings of BMW
The company that split was Rapp Motorenwerke GmbH, founded in 1913. In 1917 it changed its name to BMW, after becoming joint-stock company.
At the beginning ofthe company, the product star were aircraft engines, gained much recognition due to its great performance. The date that can be considered official in the founding of BMW is on 07 March 1916. However, still would be several "moves" business about to occur. In 1922, principal shareholder Camillo Castiglioni left the company to go to the Bayerische Flugzeugwerke AG (BFW), bringing with him rights of the BMW brand. The company was renamed and after Knorr-Bremse S?ddeutsche Bremsen-AG.
Small manufacturer DIXI was bought in 1928, marking the new activity proposed guideline.
First model of BMW
The first car produced by BMW was called 3/15 PS, also known as DA 2. It was released on March 22, 1929 and was billed in Eisenach, with body of the company Ambi-Budd. The first vehicle built entirely by BMW arrived in 1931: the AM1 (Automobilkonstruktion M?nchen Nr. 1, i.e. "construction of vehicle Munich Nr. 1"). However, the AM1 was based on the DIXI (although with numerous advances), so the first car entirely created by BMW technicians was 303, released in 1933.
Then came models with some commercial success, the 326 (1935), the 327 (1937) and the convertible sporty 328; in 1936, all before the second world war. By mandate of the occupation forces, after the war BMW not could make vehicles for a period of three years. It would take up its activities in 1951 with the BMW 501.
In the post-war period, the economic situation of the company - based in Munich - was complicated, but the injection of money from Herbert Quandt helped recover and develop a model for the middle class, which was the BMW 1500 (1962). The first great successes of sales were reduced size BMW 600, 700 cars and the famous Isetta. Special host had the BMW E30 3 series, launched in 1982 (approximately 2.3 million units sold), and also the E32 7 series.
During the management of Eberhard von Kuenheim (1970-1993), BMW sales multiplied by 18, thanks to the introduction of new models. The production of cars of it quadrupled, and opened new factories in different parts of the world.
At the beginning of the 1990s, was believed to be the only way to stay in the world market as a manufacturer on a large scale. This was purchased in 1994 to the British firm MG Rover Group (Rover, MG, MINI, Land Rover), although the decision was unfortunate, with serious economic consequences. On March 16, 2000, completed the Rover relationship. MG and Rover were sold to British investors, while Land Rover went to Ford. Only Mini remained in the hands of BMW.
BMW plants worldwide
The most important plants of BMW worldwide are as follows: In Germany-Dingolfing (the greater), Regensburg and Leipzig; In United Kingdom-Oxford and Goodwood (factory of the Mini and Rolls Royce, respectively); In South Africa-Rosslyn, near Pretoria; In United States-Spartanburg (South Carolina); China-Shenyang, northeast of the Asian country; India-Gurgaon.
It also has assembly plants, such as from: Cairo, in Egypt; Chennai, in India; Jakarta, in Indonesia; Kuala Lumpur, Malaysia; Kaliningrad, in Russia; Rayon, in Thailand; Lerma, in Mexico.