Chrysler is a U.S. brand of automobiles; one of the most traditional of North America. It is headquartered in Auburn Hills, Michigan State. It currently belongs to the Group Chrysler Group LLC, which also manages the flagship Jeep and Dodge brands.
Beginnings of Chrysler
This company was founded by Walter Percy Chrysler. Mechanical profession; the founder was formerly Assistant in a workshop of the Union Pacific, commissioned in the American company's locomotives, without forgetting its important step by Buick where his contribution was momentous for the growth of the brand, and until they offered him to be President of the company.
In 1923 Walter P. Chrysler became President of Maxwell-Chalmers Motors, and with the engineers Fred Zeder, Owen Skelton and Carl Breer developed an engine from six cylinders for a new car: the semi-luxury Chrysler B-70 which had an output of 32,000 units in its first year.
Maxwell was closed in 1925, and Chrysler S.A. was created on their basis In 1928, Plymouth and DeSoto, lines of vehicles with low-cost and medium were presented respectively. That same year they acquired Dodge, which Chrysler positioned between the three leading manufacturers of United States (along with Ford and Chevrolet). Also started the construction of the legendary Chrysler building, a symbol of Manhattan to date.
During the 1930s, despite the great depression the company's growth did not move. He presented new cars with 8-cylinder engine, a "floating"mounted Motor on tacos envelope of rubber, fuel pump and steel in all its models, as well as brake system assisted and an innovative worm gear transmission.
In 1934, arose the Chrysler Airflow, high speed and design, but unfortunately it was a commercial failure. On August 18, 1940 died Walter Chrysler. World War drastically change the company's policy, and the manufacture of passenger cars was interrupted to make way for military trucks. At the end of the armed conflict is resumed the old activity, but with a successful facelift for 1949.
Chrysler continues to advance
Models striking and popular, with innovations like integrated turntable and electric windows were introduced in 1950s. At this time the brand was finished gain the fame of "engineering excellence".
The 60 were rather quiet, with Chrysler to enter new segments such as compact and sporty. In the 70's were they lived hard times by the oil crisis, which gave way to cars more affordable and safe instead of large and high consumption. The situation lasted until the early 1980s, but despite all Chrysler managed two historical milestones: created the minivan and the airbag's series. At 85, was established next to Mitsubishi Diamond Star Motors company. And in 1987 acquired the American Motors Corporation (AMC) by $ 800 million.
Chrysler in the modern era
In 1998 the company was purchased by the Germans of Daimler-Benz AG, creating DaimlerChrysler AG, later renamed DaimlerChrysler Motors Company LLC. You may 14, 2007 announced the sale of the 80.1% of Chrysler Group to Cerberus Capital Management American. Daimler followed with a 19.9% of shares, although the signing of Michigan changed its name to Chrysler LLC.
In April 2009, Daimler relinquished its share. Shortly after Chrysler LLC announced its agreement with the Fiat group, which is made with 20% of the shares. The sale of Chrysler investment was completed in June 2009 to Chrysler Group LLC; This last call "the new Chrysler"; a global Alliance created by Fiat to take care of the remaining investment of the iconic brand.
Today, Chrysler is leader in technology, emphasizing the development of a fuel cell that will produce electric energy through the fusion of hydrogen and oxygen.