Honda, one of the most important manufacturers worldwide, has earned the reputation of being one of the more responsible environmentally. Its slogan is "The Power of Dreams" (the power of dreams). One of the key points that distinguish the company is the research and development of new technologies, which enable to achieve the desired "sustainable mobility".
Thanks to decades of efforts, Honda vehicles are among the least polluting, in each of its categories. Policies focus on responsible and efficient use of energy, reduction of harmful emissions, and engine optimization. These measures will reach all areas: development, production, sales, etc.
As it is well-known, in addition to the manufacture of cars, Honda is dedicated to various fields, such as motorcycles, marine and aircraft engines, boats, and even are responsible for the most advanced humanoid robot : the popular ASIMO.
Under the name of Honda Technical Research Institute (Honda Technical Research Institute), this important company was founded in 1946 by Japanese engineer Soichiro Honda, in the town of Hamamatsu. The first product manufactured was a bicycle with a small auxiliary engine. That reflects very well the innovative spirit of the firm; Since its inception. Not in vain the Mission of Honda is defined as: "to offer products that contribute to the improvement of the mobility of people and the welfare of society".
It was renamed in 1948 as we know it today, with the denomination of Honda Motor Co. Ltd. The T360 and the S500 (the first sports car brand) were launched in 1963.
A truly memorable model, which marked time, was the Honda Civic CVCC, released in 1972. During the crisis of the 70's, it was the first car to overcome the severe requirements of the U.S. Clean Air Act (California the Clean Air Act). Only four years later - in 1976 - this model reached one million units sold, coinciding with the global launch of the Honda Accord, another historical car of the Japanese brand, which would have and still has numerous reissues, to be updated every time technology.
Honda would mark a milestone in 1988, with the 3G Prelude: the first car to offer an address system on all four wheels, Four Wheel Steering (4WS). Following a trail of success, with a very well deserved reputation, Honda reached a cumulative 30 million vehicles produced brand in 1995.
However, the journey of Honda has not always been of the simplest. For example, on December 4, 2008, was for sale the team of Formula 1 Honda F1 Racing Team, due to the ravages of the prevailing economic crisis. The team was bought by Ross Brawn, to be called Brawn GP and reaching the builders 2009 World Championships. Also in March 2009, Honda slashed its production by 40%, to curb the drastic drop in their sales.
Currently, the company is focused on boosting the hybrid engines, considering that this technology is the future of the global automotive industry, to be the most effective way to reduce pollution in a massive way.
To that end, in February 2009 he released the Honda Insight, a hybrid of competitive price, heir of the original Insight (1999) which was the first of its kind to be marketed in Europe and the United States.
But the most hopeful and technology revolutionary propulsion of vehicles being developed by Honda is probably the hydrogen fuel cell. Since the 1980s is is investigating what would be the only promise to get a vehicle with zero emissions, as well as read; therefore only emits water vapor.
The car, still in prototype stage, is called FCX Clarity. To date, can travel 460 Km without refueling, with a speed of 160 Km/h. It is a real symbol of the mobility of the future. And thanks to Honda this valuable initiative.