Jeep is a recognized and even legendary brand vehicles off-road, which currently belongs to the Group of Chrysler Group LLC. Under the slogan "Go Anywhere, Do Anything" that we could be translated as 'Go where you want, do anything', their cars are related in the world with concepts such as adventure, freedom and capacity.
The origin of the peculiar name of this firm has some urban legends around. Some say it is due to "Eugene the Jeep," remembered mascot magic of Popeye the sailor, capable to overcome all kinds of obstacles. Others say that the name arose to nominate a truck used in the extraction of petroleum, while another version with more credibility points to that it is a mispronunciation of the initials of 'General Purpose' (all purpose): Gee Pee in English.
In addition, the first Jeeps, who already boast of great ability to move in the most difficult terrain, were called by other names such as "cockroach" in Mexico, "El Chivo" in Russia, and the Chinese called it by a virtually identical to its original name nickname, as they have a word that sounds like Jeep and means "Man Recio".
Origins of Jeep
Jeep was founded by the Willys-Overland company in 1941. But since some years before the U.S. Army asked manufacturers to design a small, four-wheel drive vehicle and very versatile in any terrain, tough and good load capacity, thinking of an efficient mobility in the middle of World War II.
While the American Bantam Car Company was the first to introduce a prototype, the Government authorized to Willys-Overland and Ford to investigate the model, improving it. Then the three manufacturers presented their vehicles, being finally elected the "Quad" of Willys. In June 1941, a contract was signed for 16,000 vehicles, with some modifications that incorporated features of Bantam and Ford. The latter helped produce more units. The Allied forces also received thousands of these Jeeps.
Jeep after World War
After the war, is manufactured especially for agricultural work Universal Jeep, followed by variants called CJ: Civilian Jeep. The CJ-5, that would be the brand model manufactured by longer with more than 30 uninterrupted years production, as well as one of the 'off-road' most popular 20th century occurred in 1954. Then came the CJ-3B, manufactured in various parts of the world under license.
In 1963 the company changed name to Kaiser-Jeep, to be purchased by Henry Kaiser. But seven years later, he joined as the Jeep Division of American Motors. In 1987 bought it Chrysler, and that same year was launched on CJ-7; direct ancestor of the legendary Jeep Wrangler. Today of Jeep plants manufacture three lines of models, and it still has the same prestige of life.