Pioneering and prestigious off-road car brand. Land Rover is one of the main reference when it comes to vehicles and explorers. Inside, are the cars of ordinary, design on the outside, a powerful machine capable of eating any plot for Wilder to be. Its most characteristic: concrete design.
The company was founded in 1948 in England by brothers Spencer and Maurice Wilks, who thought of producing them for the civil public to see the interest that these models had attracted in its military use. Today belongs to the industrial and automotive group, Tata Motors.
Beginning of Land Rover
In the mid-40, cars off-road 4 x 4 Jeep Willys gave talk due to its malleability in fields of war. Tough and powerful. Simple, but faithful. The Wilks brothers in England thought it would be good idea designing cars of these qualities and transferred to the civil society, knowing many people requiring for reasons of work or simple hobby, powerful vehicles to get to places that no one else could get.
Thus came the first Land Rover prototype, based on a World War II Jeep Willys chassis. It had a gasoline engine, gearbox, rear axle and the driver in the center of the truck seat, proposed that was later discarded. In total, this model could carry up to nine people. It was presented in 1948 at the Hall of Amsterdam and the following year begin their manufacture.
It was thus born the Land Rover Defender, the first SUV to the public willing to reach the most rugged places on Earth. Between the years 1948 and 1959 sold 250 thousand units of this car, which served to consolidate, in the next decade, as the best-selling car in its category. Its importance in the history of Land Rover has been such that even today is still manufactured.
Subsequent years of Land Rover
By then, the philosophy of the brand was already defined. They sought to create specific cars, SUV with four-wheel drive, which work both as in the trail of the city as on the road and in difficult spaces. It was a familiar, comfortable but Warrior car as its source.
With this certainty Land Rover produced in 1970 one of its best cars, Range Rover, which was presented at the Louvre in Paris. The reception of this vehicle was maximum, even more so when a general in the British army led with total security one of these models from Alaska to southern Argentina for six months, a crossing than any car had not been able to withstand.
In 1989 the Land Rover Discovery, which was rapidly positioned as the 4 x 4 family par excellence was presented at the Frankfurt Motor Show. Then in 1997 came the Land Rover Freelander, directed basically to the adventure and sports. This car has been the best seller in the history of the brand.
Land Rover present
In the year 2000, Land Rover was acquired by the Ford group. Under his command, the British company redesigned its prestigious Discovery and Freelander models. Also took the venerable Range Rover production line. True to form, Land Rover has remained firm in creating only 4 x 4 vehicles.
Today is in 142 countries and enjoys great prestige, mainly for being a brand that porfi? on a single type of vehicle and was in charge during his entire career to produce them and refining them in each reissue. The greatest display of resistance of Land Rover is that three-quarters of all its vehicles manufactured so far are still in circulation.