Rover, in itself, means person who travels without a fixed destination, that freedom in the movement is the main feature of Rover cars. The desire to get to places where no one has arrived, unexplored territories running adventure and feel superior to the Summit or reach a new destination, is representing El Land Rover, Rover cars combines what is a car of luxury and the ability to reach anywhere. Rover has made history with all cars designed so I get to be one of the most important companies of Great Britain, and eventually many of their cars became classics of the automotive industry.
Rover industry was not born to designing cars, rather, bicycles. John Starley founded his company with the success of his bicycle in 1885, The Rover Cycle company Ltd. The Rover name comes from the Viking ships, bicycle brand became the most famous in the United Kingdom and with all his popularity Starley decided to expand its products with other vehicles like electric tricycles, which did not achieve great popularity and had few units. When Rover still not delved in the automobile industry, its founder dies leaving a great legacy to their successors.
Rover began in 1904 with the automotive business, as a manufacturer of cars; the company started with simple models and low-cost about 200 pounds, they were mono-cilindricos and 1.3-litre engine, became very popular and its success allowed the growth of brand and their models (4-cylinder).
For 1906 Rover innovated in their cars braking system using the compression of the engine as a brake supplement. During the World War I the Rover industry continued to manufacture other models but the situation forced the company to halt the production of cars and began to manufacture shells and aircraft to stay afloat.
In 1921, Rover was associated with MG (Morris Garages), and to 1923 was built the first body MG Rover, then in 1925 he presented the first Old racing car number one (old number one) which was very fast yet economical.
Logo of Rover
Rover began to devise the shield for the following productions, finally was a Viking ship that was used for the first time in 1929 with an additional Viking head on the radiator. Likewise continued the production of new models such as the 8hp air cooled, or the 4-cylinder OHV water-cooled.
Despite the great depression that hit many companies for the beginning of 1930s, Rover overcame as it had done before, the address of the company headed by Spencer Wilks boosted the supply of high quality products. And Rover enjoyed great acceptance in the years before the war and later since other brands became extinct in those years, precisely.
Model Range Rover that did remember some notable Land Rover features was launched in the 1970s, despite the new creations of the company, this decayed in its economy as well as other companies in the 1980s, by which sealed agreements with other firms including Honda, with whom manufactured the Triumph Acclaim and series Rover 200 , 400, and 600; until in 1994 BMW took control of the company.
Rover went in turn to another company, Ford, due to financial problems. Rover is now somewhat forgotten, under the domain of the Tata company. At the moment the company seeks to invest in its most popular brands trying to reflect the values and personality of the original models, including sophisticated technology.