Susuki born in 1909 in the city of Hamamatsu, Shizok, Japan Prefecture under the name of "Susuki Looms Works". Its founder, Michio Susuki opened the enterprise within the field of textile manufacturing. Since the 1950s it manufactures motor cars, specializing in small compact, bicycles and motorcycles.
Beginning of Susuki
Michio Susuki, Japanese entrepreneur of great acuity for business founded in 1909 in the manufacture of textile machinery. Within a few years he managed to climb positions in the market and displace German and British producers in Japan. In the 1950s fell a strong crisis in the cotton sector, so the company began manufacturing in new fields such as musical instruments, construction of houses, agricultural machinery and motorized bicycles. In 1952, they created the motorized bicycle Power Free who sold 6,000 units and became very popular. Two years later they released a second version. They then changed the company name to "Suzuki Motor Corporation" and thus began the manufacture of vehicles.
They manufactured their first vehicle in 1955 the Suzulight, who came equipped with two cylinders which was well received in Japan. They were times of war and Japan had shown their quality of production by supplying with Jeep to the U.S. Army, effective vans produced by Toyota. The 4 x 4 revolution was brewing in the land of the rising sun and different brands, including Suzuki, took advantage of the situation.
Suzuki was work on rustic minicamionetas 4WD and after trying with the OM-360 HopeStar did not bring good results, he designed the Suzuki Jimny 360 in 1970, reduced size and double traction. This was the beginning of a series of small but robust and reliable cars that then spread around the world.
During the 80?s small cars gained greater popularity. Suzuki and General Motors reached an agreement to design a vehicle of the qualities of Suzuki, from which came the Chevrolet Sprint (Suzuki Cultus in Japan).
In 1985 Suzuki Jimny came to the United States under the name of Samurai. It was the first car of this brand marketed in this country. Ten years later, Suzuki produced nearly one million cars per year. Then came the Suzuki Vitara and Grand Vitara and in 2001 the Aerio.
Today, Suzuki is one of the most trusted brands in compact cars off-road. Suzuki Swift, Vitara and Kizashi models have been clear demonstration of this and its deserved success. Suzuki is without a doubt one of the most important companies of the world in the automotive industry.