Toyota has filed a registration statement with the name Supra Patent and Trademark Office of the United States. The request was made on 10 February and covers the use of the name "automobiles and structural parts.
The Tesla is becoming a more attractive option than Toyota for some of the usual customers of the Japanese manufacturer. According to a study by IHS Automotive, approximately 15.5% of the buyers of the Model S had previously a Toyota model.
Toyota sees many innovations for the next generation Prius, due for release in 2015. According to the Automotive News website, the Japanese automaker promises an avant-garde style in design, technology and production.