Although restricting production volume, Ferrari recorded record profits
Ferrari has achieved impressive revenue of 2.3 billion euros in 2013, an increase of 5% over the previous year, although it sold less cars compared to the year 2012. Moreover, the commercial profit Ferrari rose 8%, reaching the € 363.5 million.
Luca di Montezemolo, Ferrari president, announced the company's intentions to become a more exclusive brand in May last year and a few days later, he stated that the annual production would be limited to 7,000 units. He kept his promise, since the Italian automaker sold 6,922 units in 2013, representing a decrease of 5% compared to 2012.
The latest product is the Ferrari 458 Speciale, an evolution of Italy, which has proved an instant success that because the Italian company has already received orders enough for the production value of a year.