Cadillac reveals its strategy to grow in Europe

Cadillac reveals its strategy to grow in Europe

Cadillac has ambitious growth plans for the European continent. According to the brand, the strategy for the coming years will be sustained by three pillars: full range of premium cars, excellence in customer relationships and developing new urban automotive experience.

Regarding the models sold by Cadillac in the Old Continent, the line will arrive in 2014 with ATS Coupe, Sedan ATS, new CTS Sedan, SRX and Escalade again. Have the ELR will be available in the region in 2015. In addition, dealers will sell the brand already established models of Chevrolet as the Camaro and Corvette.

Remember that General Motors recently opted to stop selling Chevrolet vehicles in Europe, so as not to conflict with models from Opel.

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