New Ka will not compete with low-cost models
Ford denied that the next generation Ka will compete with low-cost models, such as the Dacia Sandero in Europe. Stephen Odell, head of Ford Europe, said the new car will be positioned above this segment.
The third generation Ford Ka will be manufactured in Brazil and sets aside the philosophy of the previous model, whose European version was developed jointly with Fiat, based on 500. "The new Ka will be bigger and more practical as it will have five doors," Odell said the British site Autocar. "There is a clear demand for cars of this size and price."
The executivou also said that the new Ka "will offer something very different from the Fiesta at a very different price.