Volkswagen gets annoyed with advertising of Hyundai in Brazil
Hyundai's advertising campaign linked to the performance of the Brazilian National Team in the 2014 World Cup angered Volkswagen, official sponsor of the team. The German automaker said it has contacted the Brazilian Football Confederation (CBF) for clarification.
The CBF has requested that Hyundai remove the "Hyundai Hexagarantia" air campaign. The propaganda of the South Korean manufacturer promises an extra assurance to buyers of new cars in Brazil year if the team wins the World Cup for the sixth time. The CBF argued that the campaign is misuse of intellectual property selection.
"Volkswagen Brazil is in contact with the CBF to clarify and resolve this problem," said the German automaker told Bloomberg in a statement sent by email. The automaker added that it has been the automotive partner of the Brazilian national team since 2009, giving it exclusive rights to use the association in promotional activities and official communications rights.
The spokesman for Hyundai, Meeyoung Song, said the company will not comment on the matter. The trade was still available on their YouTube channel until the publication of this news, with more than 1.27 million views. The promotion also has a dedicated website in Brazil.
As an official sponsor of FIFA, Hyundai is allowed to use the brand associated with the World Cup, but the CBF says references to Brazilian National Team in their promotions can not be used.