Volkswagen up! launches its first commercial

Volkswagen up! launches its first commercial

On the night of Friday (7), Volkswagen debut in TV the first commercial launch of its new, compact model up!, The automaker's biggest bet in Brazil in 2014.

To promote the car with front design "resembles a smile," in the words of the brand, the campaign bet on the concept of fun for everyone.

The film Have Fun, signed by AlmapBBDO, brings a set of curious characters. At the sound of a version of the song Girls Just Wanna Have Fun, success in the 80s, the video shows that girls, kids, grandpas, jet pilots, invisible men and Star Wars fans only want is to have fun.

The idea is to certify that the model fits in all profiles, says Volkwswagen. "The goal of this campaign is to highlight the up! is ideal for all people. Regardless of age, gender or profession, "says vice president of sales and marketing at Volkswagen of Brazil, Jutta Dierks.

With an initial price of U.S. $ 26,900, the model has its debut in the Brazilian market in six versions: take up, move up, high up, up black, white up!! and red up!.

Read more automotive news

Chevrolets Sonic Dusk and Sonic RS will turn into sedans

The Chevrolet company announced plans to present four-door options of hatchbacks of Sonic Dusk and Sonic RS on motor show in Los Angeles.

Nissan calls nearly 1 million cars to recall

Nissan announced a global recall involving 989,701 vehicles sold by Nissan and Infiniti brands in North America. According to the company, there is the possibility that the passenger side airbag did not inflate in the event of a strike.

UK: Citroen DS3 announces special editions

Citro?n unveiled on Wednesday (12) the production of two special editions of the DS3 for the UK market. Both are the result of a partnership between the automaker with Benefit Cosmetics and are geared towards the female audience.

Volkswagen T-Roc can be produced soon

After presenting the T-Roc at Geneva, Volkswagen begins to consider making the concept car. According to the company's CEO, Martin Winterkorn, VW will ask their clients about the model and if the answer is positive, the car can be produced.

Lexus wants to hit the track with RC F GT3 concept

The Lexus brand wants to establish itself as engaged in motoring and as sample also revealed during the Geneva Motor RC F GT3 concept. The model already meets all the requirements of the International Automobile Federation (FIA) categories to compete in GT3.

Renault "undresses" new Twingo

Renault made ??a lot of mystery on Thursday (13), but, anyway, "stripped" the new Twingo any camouflage, as promised earlier in the week . The presentation took place in an interactive campaign in which Internet users were asked to post the hashtag # UndressNewTwingo on Twitter.

Geely EC7 will cost R $ 49,900

The EC7 first Chinese automaker Geely car to be sold in Brazil had its price announced on Tuesday (11): R $ 49,900. According to the brand, the arrival of the sedan market is scheduled for the month of March.

Renault forehead autonomous technology prototype

Renault is conducting tests to evaluate the behavior of a car equipped with autonomous technology direction. For that it has used the prototype Next Two, based on electric ZOE.

Last Kombi Last Edition goes to the museum VW in Hanover

Due to the new safety standards that went into effect in 2014, with the requirement of the airbag and ABS brakes for new cars sold in Brazil, Volkswagen Kombi retired veteran. To say goodbye with style, launched the special edition Kombi Last Edition.

NHTSA investigating Toyota Camry Hybrid

The National Highway Traffic Safety Administration (NHTSA), which is responsible for matters relating to traffic safety in the United States, investigating 30,000 units of the Toyota Camry Hybrid.