Volkswagen up! launches its first commercial
On the night of Friday (7), Volkswagen debut in TV the first commercial launch of its new, compact model up!, The automaker's biggest bet in Brazil in 2014.
To promote the car with front design "resembles a smile," in the words of the brand, the campaign bet on the concept of fun for everyone.
The film Have Fun, signed by AlmapBBDO, brings a set of curious characters. At the sound of a version of the song Girls Just Wanna Have Fun, success in the 80s, the video shows that girls, kids, grandpas, jet pilots, invisible men and Star Wars fans only want is to have fun.
The idea is to certify that the model fits in all profiles, says Volkwswagen. "The goal of this campaign is to highlight the up! is ideal for all people. Regardless of age, gender or profession, "says vice president of sales and marketing at Volkswagen of Brazil, Jutta Dierks.
With an initial price of U.S. $ 26,900, the model has its debut in the Brazilian market in six versions: take up, move up, high up, up black, white up!! and red up!.