VW earned $ 23,000 with every Porsche sold in 2013
Volkswagen released oo financial report of fiscal year 2013, and it was revealed that Porsche enjoyed an operating margin of 18%. This means that the Stuttgart brand has on average about U.S. $ 23,200 per car sold, according to BusinessWeek publication.
Bentley was not far behind, and Audi (combined with Lamborghini) recorded a margin of 10.1%. This compares to only about 2.9% for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an analyst with AutoPacific sector. He said the average profit margin is between six and eight percent. Brands such as Porsche and Bentley have the advantage of competing in rarefied markets. Buyers looking for one of their vehicles have fewer models to compare and change their minds, and not care so much about the price. They can also charge more for options, which further increases the income, according to BusinessWeek.
According to the data revealed by Volkswagen, should not we expect sales of premium cars start falling soon. The world economy is slowly improving. "As developing nations grow and people start new businesses, there is a growing demand for status," Sullivan said.